Category posts: black feminism

Black feminism is feminist theory centered around the black experience. An intersectional theory that acknowledges women experience oppression based on the intersections of their identities which cannot be separated from one another.

Our Messed Up Beliefs About Africa: Heart of Darkness & Black Consciousness

Posted on - in black feminism

messed up beliefs about africa african diaspora caribbean diaspora writing

“Nobody cares about Africans, bruh.”

I read either this exact statement or some variation of it from an African blogger. For the sake of not unjustly exposing anyone to being called out on my blog when they didn’t agree to it, I’ve left out a few details of the statement and surrounding details.

I read the statement, and I didn’t flinch. I didn’t feel a pang of guilt or the defensive need to prove that I really did care about Africans. Some writers and bloggers immediately feel this urge, or a need to prove that Africans are actually the big bad bullies of the diaspora — the “lucky” ones who were “never enslaved” — a historically inaccurate statement, rife with ignorance.

Honestly, the statement was (and remains) true.

IS SAINT LUCIA GAY FRIENDLY?

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I get this question often. Most commonly, I get this question on YouTube, since I’ve recently started a channel about life and travel here. It’s a question that’s difficult to answer in a YouTube comment when you have a limited amount of time and space, and the additional difficulty of not being able to “read” the person you’re talking to in order to determine if they’re really hearing you. The more I get this question, the more I do want to address it somewhere because the answer is both simple and complicated.

“Is Saint Lucia gay-friendly?” The short answer is no.

Independence Day Reflections 2018

Posted on - in black feminism, intersectional feminism

 

This month in Saint Lucia, we celebrated 39 years of Independence. This year, Independence Day celebrations differed from many years that I’ve experienced. This year, I noticed many people waving our flag from their cars and in general, the expression with national colors seemed to be at an all-time high. We love symbols and symbolism here — from the crucifixes we wear around our necks, to carrying Jansport backpacks at school.

What do we find when we observe these symbols? What’s there and what does Independence mean?

How often do we ask that question? How often do we ask whether or not we’ve truly “made it” out of colonial oppression?

Why We Need A Women’s Only Gym In Saint Lucia

Posted on - in black feminism

Recently, I’ve been going to Mango Moon (Vigie) on and off, but I’ve also been a member of Fitness Freaks (for a time). The more time I spend in these male-dominated spaces, the more I’ve developed a case for a women’s only gym that doesn’t just have treadmills and ellipticals.

This hasn’t just been my experience; the experience of discomfort in male-dominated spaces in Saint Lucia has been echoed by other Saint Lucian women.

The issue with gyms being a non-explicit male dominated space is there may be the false assumption that men and women are both equally welcome in workout spaces when this just isn’t the case.

Both Sides Of The “Should West Indians Wear Dashikis” Controversy

Posted on - in black feminism

Dashikis made an appearance as a fashion item in St. Lucia. I don’t know much about the cultural origins of dashikis, except what I’ve read from articles about African cultural appropriation and what I’ve heard from Africans (from various different countries). Wikipedia provides a simple breakdown for those of you who are curious to know more. Dashikis were at the center of a minor social media controversy in October 2016 on Jounen Kweyol in St. Lucia. Many people argued over whether or not dashikis were appropriate attire for Jounen Kweyol festivities. The debates were… interesting (and at times uncouth) and brought to light different perspectives and anxieties about black heritage that exist in the Caribbean.

West Indian Religious Conservatism & Pro-Fascist Leanings

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Christianity and conservatism are diametrically opposed to each other. Yet, by asserting the word “God”, conservatives and their ilk twist the language of the Bible to suit their need to brainwash the population into supporting their definitively un-Christian agenda of discrimination, domination over people and natural resources and large-scale abuse of human rights. Fundamentalism has become acceptable; with the acceptance of fundamentalism comes a normalized absence of empathy and ethics in favor of dogma. The goals of the American right have infiltrated the minds of people throughout the Caribbean. This threatens our way of life as well as our proclaimed values of integrity, compassion and love.

Black Feminism: Menstruation Taboo

Posted on - in black feminism

I recently felt challenged to condense my thoughts regarding my experiences with menstruation and taboo in Caribbean society. I don’t think it’s completely necessary to frequent fliers here but I will add the disclaimer that the experience that frames my experiences and observations about menstruation in the Caribbean are the experiences of a cisgender Caribbean woman and I’m applying my knowledge of black feminism and black feminist thought to how I view the subject.

Like most things considered to be “feminine” in the Caribbean, menstruation faces heavy stigma within our culture. There is both shame and pride surrounding the first menstrual cycle. Shame is one of the first lessons that we are taught about menstruation and it’s a lesson sowed so deep that the shame becomes instinct — and therefore, goes unquestioned. This root of this shame is a socially backed feeling that during menstruation, your body is disgusting and repulsive.

Black Feminism: Anti-Blackness And The “Diaspora Wars”

Posted on - in black feminism

*Note: the featured image is NOT social commentary, just the best creative commons representation of an argument that I could find…*

On Twitter on a Saturday morning for five minutes and I’m already rolling my eyes. Here we go again. For those of you who don’t use social media, the “diaspora wars” refers to a regular cycle of social media arguments where West Indians, Africans and Black Americans “war” to claim which one is the best. It’s an argument that I’m not interested in at all so this post is not going to contain any argument “for” or “against” any group of black people. (Reminder, we are all black.) What I’m interested in exploring is the anti-blackness that inevitably crops up amongst ALL groups of social media users.

No matter what region in the world they’re arguing in favor of, black participants in the diaspora wars almost always rely on racial stereotypes created by white people about black people globally. i am 100% uninterested in “calling people out” but I am interested in accusing every single person who has ever engaged in this argument to closely examine what insults they turn to when they feel defensive about their current homeland.

Black Feminism: Sexism In Carnival Advertising

Posted on - in black feminism

Black feminism in the Caribbean involves encountering sexism in our daily lives. As someone whose work involves a fair amount of internet marketing, I can’t help but apply feminist thought to my life in the Caribbean as well as advertising that I may encounter. As Carnival approaches in Saint Lucia (as well as my beloved vacation), I can’t help but notice the sexism that is rampant in much of the advertising surrounding carnival. I don’t necessarily mean the ads for the costumes themselves; the costumes are what they are, and that’s not what I’m going to present to you today. Rather, I’m talking about all the events that lead up to Carnival, the imagery used and what it means about our culture.

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The pictures I will examine were all screenshots taken from the Instagram accounts of popular carnival bands in Saint Lucia. The first ones I want to analyze involve the advertising for Red Rebellion’s Red Bikini Affair party. In most of these images, there are thin, women posing in sexy and “seductive” poses to advertise the party. In one of these images, the woman is posing with everything but her butt cropped next to a bottle of Campari. This imagery aligns the faceless (i.e. mindless) woman in the photograph with an object of consumption, indicating that she too is part of the consumables offered at the party.

“Sex sells!” people cry in retaliation. Is “sex” really what is being sold here or misogyny? “It’s a bikini party! What do you expect?” It may be shocking but it’s actually possible to advertise a bikini party without overly suggestive poses and photographs. No one is saying don’t wear a bikini, I’m asking you to question why a “bikini” party is suggested in the first place? Are women there to have fun or are they the bait, objects to lure men into attendance. When analyzed by a marketing expert, he said, “I can’t tell what’s going on here… I don’t see what time the party is or anything.” This suggests that suggestive posing and over sexualization of women does not make for good marketing on its own. 

Another ad that we analyzed was this ad by Just4Fun Carnival Band:

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One of the main features of this ad is a thin, white woman with long blonde hair. The first thing I noticed is that this woman doesn’t represent your average Saint Lucian woman at all. Again, it is intended to portray women as the “bait”, the product you should anticipate. Here, this woman represents the “ideal” bait — a white, visibly non-Saint Lucian, thin woman. This falls prey into anti-blackness because it does not represent the truth of our island but instead seeks to represent a white ideal.

Additionally, this photograph adds nothing to the advertisement. The name of the party is obstructed by a logo so it’s practically unreadable and the image itself tells you nothing about the party except maybe its location. (It does speak to the photoshop skills of whoever created this ad perhaps…)

This portrayal of women is objectifying and unecessary. This type of subtle reinforcement is a part of the reason misogynist thinking is so engrained in our culture. We don’t think twice when we see ads like this one, but all misogynist thinking is connected and we can’t ignore one instance of misogyny because “it’s just an ad”. Advertisements represent beliefs, they change people’s attitudes and invoke emotional responses in the viewers. They aren’t just ads, but representations of our values, our beliefs and more.

If we look at more advertisements surrounding Carnival related events we see similar motifs: women who look nothing like the average Caribbean woman objectified and naked before the camera, posing as objects for male party-goers to consume and female party-goers to negatively compare themselves to:

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Objectifying women in your ads does not make them more effective. An effective ad presents the viewer with the information they need the most about the event they’re attending. It should not just be there for shock value…

Look at this Just4Fun ad below and then I’ll contrast it to other ads that do not rely on sexism to sell their events:

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Notice that this ad is incredibly busy. There are half naked women on the front that add nothing to the ad, as well as all the relevant information pushed off to the sides.

The “busy” nature of this ad’s design takes away from the point. Relying on sexism and female nudity to sell not only reinforces a culture where degrading and objectifying women is normalized, but it can potentially take away ad space to actually get to the point of your ad. 

 

Look at these other carnival related ads that don’t rely on sexism:

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The first ad shown here by Legends Carnival Band has the effect of showing off the carnival costumes without throwing women under the bus. The women in the photograph are blurred out and the actual point of the ad is front and center. The point of an advertisement is to deliver information and this ad does a great job. The second advertisement is for a private event related to Insaniti Carnival Band. Despite the fact that the ad isn’t for a public event, it has all the features of an effective ad that doesn’t rely on sexism. You have the image of a pool and the image of a bottle of wine, but the rest of the ad is informative. You have all the information you need as well as the features of the party that will make it appealing — drinks for a good time, DJs and live performances. Women are not scapegoated as “party features” and objects you can use for a good time.

This week I challenge you to look at the advertising you come across for Carnival, or anything else. What are the subtle ideas this ad is reinforcing? Is this ad telling you that you are not the ideal woman, but rather, a white blonde woman or a thin light skinned girl with loose curls? Is that message true? (Hint: That message is false. Don’t buy it, fam!) Is the ad telling you that you have to be naked to be worth something, and then your worth will only be as an object to be desired? Is that message true?

This post is NOT intended to “shame women for their choices”. This is not about women’s individual choices on what to wear or how to behave. (This type of comment is necessary in a Puritanical place where messages are easily misconstrued to fit a different misogynist agenda…) This is not about women, but rather how women are used and how this negative objectification of women is pervasive in our culture and harms women by stripping them of their humanity.

Let’s take some time to be active consumers and consider what we are consuming and what we are endorsing in our culture. The impact of standing up to sexism can be nothing but positive.