Saturday: My Release Day Work Routine

I self publish novels every month and this week, I’ve more or less neglected this blog all in preparation for this magical Friday — my release date for my latest full length novel. Yesterday, I uploaded the book to every platform that I could, and today I got into my “release day” routine.

  • Double check book links in all the stores and reply to any emails related to the book being for sale on my website

  • Write sales email and social media posts to schedule today and throughout the weekend. (5 emails, and around 20 posts)

  • Hop onto social media accounts to engage with frequent posters in real time and potential buyers right away and keep them updated.

  • Write Facebook ads for my Facebook advertising strategy

  • I usually write Amazon ads too, but my latest release is in a romance niche too dirty for Amazon so I can’t run ads on their platform with the book given my metadata.

  • Update all my smart links and add my books to my Author page on BookBub, Goodreads and Amazon author central

  • Email recipients of advanced copies to get their reviews out

Those are the fundamentals of my release day routine which requires a lot more of the marketing and design aspect of self-publishing. I love studying marketing data, so I enjoy this part of the month plenty.