I self publish novels every month and this week, I’ve more or less neglected this blog all in preparation for this magical Friday — my release date for my latest full length novel. Yesterday, I uploaded the book to every platform that I could, and today I got into my “release day” routine.
Double check book links in all the stores and reply to any emails related to the book being for sale on my website
Write sales email and social media posts to schedule today and throughout the weekend. (5 emails, and around 20 posts)
Hop onto social media accounts to engage with frequent posters in real time and potential buyers right away and keep them updated.
Write Facebook ads for my Facebook advertising strategy
I usually write Amazon ads too, but my latest release is in a romance niche too dirty for Amazon so I can’t run ads on their platform with the book given my metadata.
Update all my smart links and add my books to my Author page on BookBub, Goodreads and Amazon author central
Email recipients of advanced copies to get their reviews out
Those are the fundamentals of my release day routine which requires a lot more of the marketing and design aspect of self-publishing. I love studying marketing data, so I enjoy this part of the month plenty.